Friday, October 21, 2011
Why the Splice is Not so Nice
Do you know, what a comma splice is? Can you use apostrophe’s properly within sentences’?
Did you spot the grammatical errors in the preceding sentences? If you didn’t you need to read this blog.
This week Frank Armstrong made grammar lessons fun when he presented Avoiding the Evil Comma Splice to our MCOM5 class. Frank not only used PowerPoint as a presentation tool, but also as an effective learning aid. He included a hilarious, yet informative YouTube video within his presentation that you should check out.
Following our second MCOM 5 class this week I was intrigued by the prevalence of grammatical errors within marketing communications and decided to do some investigating. I put on my Sherlock Holmes cap and sat down at my laptop to trawl through the internet.
Effective writing skills are essential to communication within any business; however, they are critical within the marketing industry. Could you imagine if global leaders such as Pepsi or Coca-Cola made grammatical errors throughout their advertising campaigns?