Friday, October 28, 2011
Heartless: Why does Guilt + Free Gift = Charitable Donation?
So how did they make it on to the nice list this year? Apparently, it is not that difficult, especially since they had given donations in the past. They may still be part of an internal or house list at the Heart & Stroke Foundation.
Another possibility is that the Heart & Stroke Foundation used a list broker to provide them with “a list of potential prospects.” (Tuckwell, 2011) based on the profile they submitted to the broker.